SanDisk Cloud Catcher
Red Slash Image

protect your precious records and memories

Challenge

How can you back up files stored in the cloud? And what about your social media interactions? SanDisk challenged 5ive to come up with an intuitive cloud backup solution based on USB Flash drives.

Solution

We worked closely with SanDisk’s team and designed a winning software product from concept to release. Users can easily configure and use the Cloud Catcher(TM) backup service, enjoying outstanding usability and efficiency.

Result

SanDisk Cloud Catcher(TM) will contribute to SanDisk's success and customer satisfaction in a hyper-connected world.

Pagination Top Arrow
Pagination Bottom Arrow
Kaminario K2

extreme performance

Challenge

Kaminario, a storage solution provider, presented us with a challenge: turn a highly complex configuration process into a simple, friendly and engaging experience.

Solution

The first step in innovating design is having a thorough understanding of the problem space. We analyzed the user workflows, created a top-down operational model, and defined all screens, We then dressed it up with Graphic design that is both easy on the eyes and brand reinforcing.

Result

The user interface feels smooth, reliable, and surprisingly easy to use. Reviews acclaim the stunning UI, some crowning it as “the best UI of servers of this kind”.

“ 5ive’s team understood our needs and created a design that is both powerful and simple. The flows are intuitive to our users, and the design is well balanced between commonly used interaction techniques and an innovative new UI methodology. ”

Maor Conforti, UI Team-Leader, Kaminario

Audiocodes 32HD IP Phone

new dimension of voice call quality

Challenge

Audiocodes, a best of breed VoIP solution provider, wanted to enter the premium IP phone market. Premium customers demand impeccable user experience; 5ive was Audiocodes’ ideal choice for designing one.

Solution

5ive created an intuitive user interface that provides immediate access to the most essential functions while making it easy to invoke advanced features like four-way calling. We mapped out the entire usage flow and designed all the screens.

Result

The phone became a serious contender in the High Definition VoIP solutions arena. 5ive was credited for enabling Audiocodes’ penetration into this lucrative market.

“ I hired 5IVE to design the user interface of my company's telephony products. The process was executed in an extremely professional manner, meeting tight deadlines and providing flexibility in implementation. The end result was immensely successful and the feedback from our customers was exceptional. I highly recommend 5IVE for user experience design and obviously will not hesitate in commissioning them for designing our next user UX project. ”

Nir Michaeli, Embedded Software Team Leader and Project Manager, AudioCodes

Bioness

improving lives, restoring independence

Challenge

Bioness develops innovative neuromodulation products that aid patients with neurological disorders regain functionality of the hand or leg. The therapists and patients needed an easy and foolproof interface to the delicate configuration of several such products.

Solution

5IVE worked closely with Bioness engineers and therapists to craft accessible, intuitive, yet safe user interface, providing consistent solutions across several products.

Result

The optimized, easy interface helped Bioness's products engage a wider audience of therapists. More patients now enjoy regained functionality and independence.

Leaf

Pushing the limits of photography

Challenge

Leaf offers digital photographic solutions to professional advertising and print. Leaf approached us and requested an innovative high-end UX design for their brand new 80 Megapixel “camera back”, one that would match a $40K price tag.

Solution

Teaming with Leaf stakeholders, 5IVE came up with a unique concept that intuitively caters a myriad of advanced features – such as color histogram or camera tilt - with just a few gestures. Some innovative features were fused into the interface, to mention one - a dynamic iconic watermark orients users as to their current state.

Result

Leaf’s impressive combination of top notch image quality and unprecedented intuitiveness and ease of use, made the Leaf digital back platform appealing for all professional photographers.

“ I was impressed with 5IVE’s team professional approach, their dedication, response and creativity. The decision to work with 5IVE proved to be the right one. ”

Alon Shafran, R&D Manager, Leaf Imaging

Conduit QuickLaunch

billboard in your pocket

Challenge

Conduit, the leader in online user engagement, challenged 5ive with finding a mobile engagement solution focusing on the ubiquitous smartphone unlock screen.

Solution

We re-imagined the unlock screen and innovated by introducing multiple swipe targets, each resulting in a different action. Along the way we invented the Double Swipe principal, a breakthrough that enables Conduit greater flexibility in engaging users and featuring interactive content.

Result

Through its partnership with 5ive Conduit was able to create a new market segment: enabling major content providers to utilize the previously untapped unlock screens.

BSP Medical

the heart of innovation

Challenge

BSP develops Coronary Artery Disease diagnosis products. They faced a major challenge in making this complex technology simple and intuitive enough for doctors and nurses to use.

Solution

5ive created a layered solution that reveals advanced functionality only when required. This unified-yet-expandable user interface allows BSP to expand its user range while enforcing its brand.

Result

The rare combination of breakthrough technology and innovative user experience enabled BSP to sign several distribution agreements and expand beyond its traditional markets.

“ 5IVE, thanks for the superb design work. Among its competitors our system is the most beautiful and impressive, it outstands in its modern and professional look. ”

Eran Toldeo, VP R&D, BSP Medical

We help companies define innovative products and design great user experience
At a glance
Customers
Services
Product Innovation & Definition
We work with our clients to explore, invent, and define successful new products. We strengthen your team in the following phases of the innovation cycle:
  • Analysis and research
  • Idea generation
  • Idea screening
  • Concept definition and specs
Joining teams with your marketing and product groups, we contribute our deep insight into how people think and react, our creative expertise, and our precise analytical methodologies. Together we brainstorm ideas, analyze strategies, evaluate new features, refine definitions, and thus distill well thought out products that delight and inspire people. Our aspiration is to further your company’s strategy by helping you craft truly magical designs: designs which not only incorporate abstract market analyses, but which touch people, through rich, meaningful experiences.
User Experience
Since 1997, we have helped our clients create innovative, friendly, and beautiful user experience. We master all the UX creation steps employing our proven 5IVEstarTM methodology:
  • User research and analysis
  • Conceptual model design
  • Wireframing
  • Graphic design
  • Usability testing
  • Prototyping
Our specialty is analyzing and deeply understanding complex projects, so that we can cast them into clear and meaningful interactions. We have vast experience in interfaces for many platforms: Mobile devices, Mobile OS, Touch screens, Web applications, Windows environments (incl. WPF), Telephony, Medical systems, and others.
Team
Yoram Rosner
Yoram is one of the most experienced product innovators and user interface architects in Israel. He analyzed and created products and user experiences for numerous companies, both Israeli and American.
Yoram is CEO and principal architect at 5IVE.
Lior Zur
Lior has defined and designed some of the most successful products that 5IVE has created. As a leading product innovator and UX architect, he has successfully led key projects for clients such as Modu, Sandisk, Amdocs, Verint and many more.
Yuval Klein
Yuval has over 25 years of experience in the hi-tech and media industries. He was one of the founders of The 3rd Ear, established Hed-Arzi Online, and was the VP Marketing of Tower Records (Israel). In parallel to his posi-
tion at 5IVE, Yuval is President of PlyMedia.
Vadim Sigalov
Vadim is a seasoned professional with multidisciplinary experience in user experience, product management and product strategy. Vadim holds an MBA in marketing from UCLA. Prior to 5IVE he held positions in SanDisk and Adaptec (CA, USA).
Max Shestakov
Max is a highly experienced graphic designer with over 12 years in the industry. He masters visual design of interactive systems, and has led the graphic design efforts of numerous projects for clients such as HP, IBM, Verint, Modu, AudioCodes and so many more.
Zehava Kashai
Zehava leads some major activities in 5IVE. Before joining 5IVE, Zehava was Director of Product Management at Prolify and before that held several positions in R&D management. Zehava holds a BSc in Computer Science from the Technion, Israel.
Rona Szabo
Majoring in both psychology and engineering, Rona brings into her work as a UX architect the magic blend of two complementary disciplines. Rona led many UX design projects, among them the ground breaking Conduit Mobile Platform.
Yaron Dan-Goor
Yaron brings in his analytical & creative skills, along with his extensive technological background. Prior to 5IVE, Yaron held positions at Microsoft, Nielsen and SAP Labs. Yaron holds an MBA from the Tel-Aviv university and a BA in Computer Science (Magna Cum Laude).
Yaron Bar
In his work as a user experience designer Yaron blends in his knowledge and experience in visual arts in general and animation films in particular. Graduate of Bezalel Academy, Yaron has won several international awards on his animation films.
Hadar Weiss
Hadar specializes in UX design of Web and Windows applications, from the ideation and conceptual phases to storyboarding and wireframing. With background in instructional systems technologies, Hadar designs products that users find both intuitive and effective.
Contact
Israel
contact@5ive.co.il
careers@5ive.co.il
Tel. +(972) 3 635 5580
California
contact@5iveGroup.com Tel. + 1 408 203 7311